Business Insider asked florists about mistakes people make when buying flowers. AdvertisementAhead of Valentine's Day, Business Insider asked florists to share mistakes people make when buying and ordering bouquets. Colleen McGing , a floral and event designer, told Business Insider that consumers might get a better value by trusting the pros. “Florists aren’t equal, so it’s important to read reviews, look for certifications, and ensure a florist’s professionalism and reliability before ordering,” he told BI. Factor in hidden costs and delivery fees when ordering flowers onlineWhen ordering flowers online, beware of add-on costs that can make an arrangement cost significantly more than you'd think.

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